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Russian Oxford :: Oxonians in Moscow Today

Oxonians in Moscow Today

15 February 2006

  • In recent issue of the journal "Expert" a interesting article is published with one of the former Oxford students where he tells a fascinating story about his studies in Oxford and work experience in Moscow. "Successful year of businessman Ivanov" (Yelena Safyeva).
http://www.expert.ru/society/2005/12/udachnyi_god_bisnesmena_ivanova/


You work here with British people. Are there any situations where the British can't cope and locals are needed?

..Ok this is a question of so called cultural differences. , For instance, with Menatep we had a good story. the British proposed an interesting solution. There was a strategic task - bank open to people. Usual solution - happy faces, families, children, grannies, etc. - everything that you get sick from. Our task was to get away from this but to remain in a kind of "retail" story. So we proposed silhouettes but the ones that were filled from within with very bright colours. The British gave such silhouettes that they thought were great. But we looked at it and said "No, this would not work - for instance, this madam with the poodle will only upset people deeply". We then made tests, and it was true. I do not know why but people really hated this poor poodle so much, they were ready to strangle it together with poor madam...